Games That Connect With Asian Players
Develop arcade experiences that feel natural to regional audiences, with gameplay mechanics and business models designed for success across diverse Asian markets.
Back to HomeWhat This Brings You
You receive arcade games developed with genuine understanding of how different Asian markets approach entertainment. We create experiences that feel appropriate for your target regions, from the pacing of gameplay to the business structures that operators find workable in their local context.
This means games that players in your markets engage with naturally, without the awkwardness that comes from direct translations or culturally misaligned mechanics. You get solutions that consider regional preferences in competitive play, social features, and progression systems that match local expectations.
The Challenge You Face
Developing for Asian markets presents particular considerations. Gameplay preferences vary significantly between regions. What succeeds in Japan differs from expectations in Korea, China, or Southeast Asian markets. These differences extend beyond surface-level localization into fundamental design decisions about difficulty curves, social features, and monetization approaches.
You might recognize the gap between generic arcade development and what actually performs well in specific Asian contexts. Perhaps previous efforts felt disconnected from regional player expectations, or technical implementations didn't account for local network conditions and payment systems. Creating games that succeed across multiple Asian markets while respecting their differences requires both technical capability and cultural awareness.
How We Approach This
Our team has developed games deployed across Japan, Korea, China, and Southeast Asian markets since 2018. We understand that Asian markets aren't monolithic. Our development process considers specific regional contexts from the beginning, not as an afterthought during localization.
Regional Design Alignment
We design gameplay mechanics, difficulty progression, and competitive features based on what succeeds in your target markets. This includes understanding preferences around individual versus group play, attitudes toward failure and retry mechanics, and expectations for skill expression.
Business Model Integration
We implement monetization structures that work with local operator practices and player expectations. This covers credit systems, continuation mechanics, prize systems, and gacha-style elements where appropriate, all designed for regulatory compliance in your target regions.
Technical Localization
We handle technical requirements specific to Asian deployments, including support for regional payment systems, network optimization for varying connectivity conditions, and integration with local platforms and services where needed.
Working Together
Development typically spans four to six months, depending on game complexity and the number of target markets. We begin with market analysis for your specific regions, discussing gameplay preferences and technical requirements in those contexts.
You receive regular builds throughout development, allowing you to evaluate how the game feels for your target audience. We conduct testing with players from your target markets when possible, incorporating feedback into ongoing development. This iterative approach helps ensure the final game aligns with regional expectations rather than requiring significant rework near completion.
Post-launch, we provide support for initial deployment and can assist with performance optimization based on actual player data from your markets. You receive documentation covering regional considerations and recommendations for ongoing operation.
Investment Details
This investment covers complete development of an arcade game optimized for your target Asian markets, including regional design considerations, business model implementation, and technical localization for your specific deployment contexts.
What You Receive
Market-Specific Design
Gameplay mechanics aligned with regional preferences
Complete Source Code
Full access for modifications and updates
Regional Localization
Language support and cultural adaptation
Technical Documentation
Deployment and operational guides
Business Model Setup
Monetization structures for target markets
90-Day Support
Post-launch assistance and optimization
Track Record
Shimmer has developed 34 arcade games for Asian markets since beginning operations in 2018. These games operate in venues across Japan, Korea, Singapore, Thailand, and other regional markets. Our approach comes from direct experience with what performs in these diverse contexts.
Games we develop typically reach deployment within five to six months from project start. Operators report player engagement levels comparable to established titles in their regions, with technical performance meeting local network and hardware conditions.
We measure success through ongoing operation in competitive markets. Games we delivered in late 2023 continue operating across multiple countries as of December 2024, suggesting they address genuine player interests in those markets rather than just momentary novelty.
Working With Confidence
We understand that developing for new markets involves uncertainty. Our process includes regular review points where you can evaluate progress and provide direction. If the game isn't meeting expectations for your target markets during development, we address concerns through the iterative process rather than presenting a finished product that misses the mark.
Initial consultation involves no obligation. We discuss your target markets, review relevant past work, and provide realistic assessment of timeline and approach for your specific needs. This conversation helps both parties determine if the collaboration makes sense before any commitment.
Post-launch, the 90-day support period addresses technical issues and performance optimization. We want games we develop to succeed in actual operation, not just pass acceptance testing.
Moving Forward
Starting this process is straightforward. Reach out through our contact form with information about your target markets and project timeline. We typically respond within one business day to schedule an initial discussion.
Initial Consultation
We discuss your target Asian markets, player audience, and operational context. This helps us understand if Asian market development addresses your needs and allows us to provide realistic project scope.
Project Planning
If we proceed, we develop detailed project plan covering regional considerations, technical requirements, and development timeline for your specific markets. You receive clear milestones and deliverables.
Development Begins
Regular builds and progress reviews keep you involved throughout development. You see how the game evolves and can provide input that shapes the final result for your markets.
Ready to Discuss Your Asian Market Project?
Share details about your target markets and we'll respond within one business day to explore how we can help.
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